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Going Green can get you more business
Going Green influence buying behavior If being Good and Green had been your corporate agenda for sometime, it is now time to put plans into action. Euromonitor International’s new Annual Study of...
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When Customers Ask for More Choices, They Don’t Mean It
Giving More Choices to Customers Lowers Purchase Satisfaction In 2004, Barry Schwartz’s warned that giving consumers more product choices actually lowers their purchase satisfaction through his book...
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